Oh, Essie… you and your catchy product names. Under Where? is part of the current Resort collection for 2013. This pink toned lilac creme just glows. I had to have it. I picked it up this weekend at Ulta and immediately painted it on. That is, after also picking up a refill of Zoya Remove +, which I swear by. I was all out. Emergency status for those of us who change our polish every few days.
The formula is really fabulous: thin enough to make the painting process super fast, with full opacity after two coats. Not streaky at all– that can be a problem with some of the beautiful cremes. Not this one!
See what I mean? This color has such a beautiful pink base that makes it so much brighter than most lilacs. I compared Under Where? to everything in my stash, and nothing comes close. However, from other pictures I have seen, Under Where? looks like a dead on dupe for Butter London Molly Coddled, from their recent Sweetie Shop collection. I love both brands, so if they truly are as similar as they appear to be, go with the Essie as you can (almost) buy two of those for the price of one Butter.
Under Where? is a winner in my book.